J. Joy Cohen is a visionary Creative Consultant and Cultural Strategist with over 12 years of experience in cultivating immersive brand experiences, strategic partnerships, and community-driven initiatives. Passionate about fostering authentic connections between brands and communities of color, she specializes in designing impactful programming that elevates brand storytelling and deepens cultural engagement.

As the Founder and Creative Director of HANDKRFTED, her boutique consulting agency, Joy has worked across the art, fashion, food, film, and music industries, leading innovative collaborations with renowned brands and artists such as Kevin Ross, The Suffers, Soho House, Kin Euphorics, Spotify OurFrequency, Topo Chico, Dot Cards, Black Restaurant Week, NYFW, and Art Basel Miami. Her ability to curate meaningful experiences has positioned her as a trusted leader in experiential marketing, event production, and cultural advocacy.

In addition to her work with HANDKRFTED, Joy is the Co-Founder of Eden At, a 501(c)(3) nonprofit organization dedicated to empowering underrepresented artists and creatives of color by providing education, resources, and community-building opportunities. Through Eden At’s onsite activations at global events, she ensures that creatives of color have a platform to be seen, heard, and celebrated.

A dynamic leader with a deep commitment to diversity, equity, and inclusion, Joy continues to push boundaries in creative consulting, bridging gaps between brands, culture, and social impact. Whether orchestrating high-profile events or crafting bespoke brand strategies, she remains dedicated to reshaping the creative landscape through innovation, representation, and connection.