E.N.D. A Safe Space 21’

Art Basel Miami, Dec 2-4, 2021

Client: Every Nigga Deserves is a digital platform that began creating content during the pandemic, with bold messaging that resonated immensely with young black people. END is an attempt to illuminate Black humanity and encourage behaviors that demonstrate commitment to self love and self-care.

Role: Production & Project Management 

Event: E.N.D. A Safe Space Art Basel 21’

E.N.D. introduced A Safe Space - an interactive art space where art met wellness - the focus - working to create a physical and metaphysically safe environment specifically for people of color that have been marginally excluded from such events like Art Basel. The interactive art space was outfitted with overflowing greenery, a farmers market, never before seen E.N.D. art and lifestyle items. We introduce new programming with curated wellness playlists, free yoga practices, sound bowl meditation, and wellness beverages provided by Kin Euphorics. 

E.N.D.s first show in Miami Beach at Art Basel closed Saturday, December 4, to a sell out panel of thought leaders, vigorous first year sales on tickets and merchandise - and jaw dropping reactions to premiering E.N.D. curated safe space. 

Our Impact:

• 300 tickets pre sold

• 1million+ Accounts reached through reels, posts, videos and stories

• 4.5 Million Impressions 

• 200,000+ accounts engaged 

• 600,000+ content interactions 

• Community Impact - we were able to give away over $1000 in fresh produce out to the local community of Overtown