Client: Black Restaurant Week

Role:  Onboarding Coordinator 

Campaign: No Crumb Left Behind National Campaign 21’ (New York Tri- State)

Results: As the world slowly settled back in to in-person dining, our team spent several weeks conducting research to develop new, and existing leads, as the hospitality market took some of its biggest hits.

We virtually connected with 100+ chefs, caterers, bakers and restaurant managers to get a personal perspective of their brand, their offerings and how they have managed the communities they serve, during such a crucial time. 

Our unique communications strategies, promotion of on ground incentives, and dedication to their current circumstances, solidified participation.

We BEYOND exceeded our target goal of 75+ participants, onboarding 175+participants, breaking BRW history as their largest market to date. Our team was responsible for onboarding over 35% of the entire market, with 60 participants.