Client: Black Restaurant Week Founded in 2016, Black Restaurant Week® is dedicated to celebrating the flavors of African-American, African, and Caribbean cuisine nationwide. Through a series of events and promotional campaigns, Black Restaurant Week’s culinary initiatives help introduce culinary businesses and culinary professionals to the community.

Role:  DMV Market Lead Onboarding Manager 

Campaign:  More than Just a Week DMV Campaign 22’

Results: Our team conducted research to develop new, and existing leads to support Black Restaurant Weeks efforts of expanding its reach, within their newly emerging DMV market.

We spent 3 days setting up appointments with the chefs and managers to get a personal perspective of their brand, their offerings and the communities they serve.

This approach of in person connection, and offering of full restaurant recaps, with digital marketing assets, incentivised, and inspired their dedication to our goals. We successfully onboarded 30% of all campaign participants including 24 New and 2 returning.