Client: Black Restaurant Week Founded in 2016, Black Restaurant Week® is dedicated to celebrating the flavors of African-American, African, and Caribbean cuisine nationwide. Through a series of events and promotional campaigns, Black Restaurant Week’s culinary initiatives help introduce culinary businesses and culinary professionals to the community.

Role:  Chicago Market Lead Manager 

Campaign:  More than Just a Week Chicago Campaign 22’

Results: Our team conducted research to develop new, and existing leads to support Black Restaurant Weeks efforts of expanding its reach, within their less responsive Chicago market.

We spent 3 days setting up appointments with the chefs and managers to get a personal perspective of their brand, their offerings and the communities they serve.

This approach of in person connection, and offering of full restaurant recaps, with digital marketing assets, incentivised, and inspired their dedication to our goals and yielded a 20%+ increase in onboarding for new and returning participants.